Análisis de la actividad empresarial de la "Óptica Salud Visual Pamplona"
Fecha
2021-01-21Registro en:
Polentino Ramírez. J.R. (2020). Análisis gerencial de la "Óptica Salud Visual Pamplona". [Tesis de maestría, Universidad Santo Tomás Colombia] Repositorio Institucional
Autor
Polentino Ramírez, Jenny Rocío
Institución
Resumen
This case study examines the general situation of the Optical Salud Visual Pamplona from four areas: financial, marketing, human talent and project management, to recognize the strengths and weaknesses of the microenterprise in order to propose strategies that help to improve weaknesses and enhance strengths. The work is carried out under the case study methodology, carrying out a descriptive exercise based on the analysis of the primary information collected. The main findings contributed to generating recommendations that aimed to improve the relationship with customers and employees, the creation of a project management office and a sales strategy for better inventory turnover.