Análisis de los mercados asiáticos para la exportación de café molido desde Colombia
Fecha
2020-02-09Registro en:
Rincon, M.A, & Perez, C.A (2020). Análisis de los Mercados Asiáticos para la Exportación de Cafe Molido desde Colombia (Tesis de pregado). Universidad Santo Tomas, Bucaramanga, Colombia.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Rincón Gómez, Maria Alejandra
Pérez Jiménez, Camilo Andres
Institución
Resumen
This document seeks to identify the existing potential in the Asian continent for the export of roasted and ground coffee of Colombian origin, exposing the main reasons why this country, despite being one of the main producers of coffee worldwide, has not achieved a significant participation in the Asian continent. Moreover, there is evidence of a commercial gap by countries like Switzerland or Italy, which despite not being innate producers of the commodity, have achieved the positioning of their own brands through the transformation of the product through a value chain.