Easy shop
Fecha
2020-02-03Registro en:
Fino, Maria Camila. Andrés Felipe, León G. (2020). Easy Shop. Bogotá: Universidad Santo Tomas.
Autor
León González, Andrés Felipe
Fino Guerrero, Maria Camila
Institución
Resumen
“Electronic commerce will be a wide sector in which numerous companies will succeed at the same time with different strategies. Here there is room not for ten or one hundred companies, but for thousands "(Bezos, 2019)
The current global economic context is a competitive environment in which companies do not survive because of the amount of resources they have at the time of starting their operations but depend on the strategy they use in the market to achieve the objective of the company name.
Today there is talk of an over-utopian business model with the possibility of globalization, customers worldwide and optimal supply and distribution chains to reduce costs. Whenever we think of a company with these characteristics, we imagine global giants with Amazon potential or with Apple's economy.