Prácticas de consumo que caracterizan a los “ciberoyentes” de la emisora portal informativo escenario, en jóvenes universitarios de las facultades de administración de empresas, comunicación social, negocios internacionales y mercadeo de la universidad Santo Tomás durante el período académico del año 2015.
Fecha
2015-09Registro en:
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Bernal Marín, Ana María
Institución
Resumen
The objective of this research was to identify the practices of consumption that
characterize the "ciberoyentes" of the station Information Portal Escenario, in
university students from the faculties of Business Administration, Social
Communication, International Business and Marketing from the university Santo
Tomás during the first period of the year 2015, for this was carried out a study of
exploratory-descriptive of a mixed nature of research.
A questionnaire was composed of open and closed questions, which inquired
demographic aspects, meaning of web radio, practices of consumption of web radio
university. Within the results of this study show that students have knowledge of the
existence of the station of the university, have knowledge of the programs offered by
their respective faculty, taking this a good diffusion in the channel.