Plan prospectivo estratégico Eventos Redesa Tours 2020 - 2025
Fecha
2020-04-01Registro en:
Cabrera Pallares, V. A., Ortíz Caballero, I. D. y Álvarez Joya, N. G. (2020). Plan Prospectivo Estratégico Eventos Redesa Tours 2020 - 2025 [Tesis de Especialización]. Universidad Santo Tomás, Bucaramanga, Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Álvarez Joya, Néstor Giovanni
Ortíz Caballero, Iván Darío
Cabrera Pallares, Víctor Alfonso
Institución
Resumen
Eventos Redesa Tours is a company dedicated to offering recreation, sports, health and tourism services aimed at private, public and private companies, made up of a team of highly qualified professionals providing tools for managing leisure time and improving the quality of life of the santandereana population.
Eventos Redesa Tours seeks to position itself as a brand of comprehensive services in the field of recreation, sports and tourism, in the Santanderes region.
The company has developed this Strategic Prospective Plan taking into account a series of tools that, in the first place, help to reveal which are the most representative internal and external factors of the organization, showing the way to determine the near future, possible problems, and strategic objectives. Eventos Redesa Tours strengthen its commercial activity, taking advantage of the opportunities that the market in which it participates offers, but without leaving aside the mitigation of possible threats and the strengthening of its weaknesses, seeking to position itself as the number one company in events recreational, sports and tourism in eastern Colombia and also improve their profit margin and generate great profitability.