Plan de negocio para la creación de una empresa comercializadora de aguacate en la ciudad de Bogotá

Abstract

This research focuses on the study of a representative product Colombian as is the avocado. A study that was carried out from the point of distribution through which the avocado reached the final consumer. A plan was generated business in order to improve the experience for avocado consumers, deliver better quality products, reduce costs and speed up delivery, which led to the creation from a new distribution chain called All Fruver. A proposal aims at this plan business is to innovation through a technological platform that provides information completes the client about a specific product, in this case the development of an application with nutritional content and personalized according to the type of possible buyer of the product.