Análisis de la estrategia de comunicación visual en Instagram de las empresas Avgust y Women Working for the World.
Fecha
2022-07-20Registro en:
Castellanos Casas, L. M., & Ortiz Quintero, L. F. (2022). Análisis de la estrategia de comunicación visual en Instagram de las empresas Avgust y Women Working for the World. [Trabajo de grado, Universidad Santo Tomás]. Repositorio Institucional.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Ortiz Quintero, Luisa Fernanda
Castellanos Casas, Lina Maria
Institución
Resumen
Social networks, in recent years, have generated a great importance at the communicational level of companies. The successful use of the graphic elements of the companies applied in their digital platforms and social networks, achieve the good positioning and recognition of each brand.
This project seeks to analyze the strategy of corporate visual communication in Instagram for the company Avgust and the project Women Working for the World of the Juanfe Foundation, and its connection with the objectives of corporate image and trends of 2022.