Informe de práctica profesional PDA International Inc.
Fecha
2020-02-04Registro en:
Cala María, M.C. (2019). Informe de práctica profesional PDA INTERNATIONAL Inc. [Trabajo de pregrado] Universidad Santo Tomás, Bucaramanga, Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Cala Luque, Maria Fernanda
Institución
Resumen
This report provides an overview of the company PDA Inc. Its corporate purpose and description of the business, organization chart, description of its functions, mission vision and product portfolio. In addition, it describes in detail the activities that were carried out during the six-month period of business practices provided by the student, who writes this report, which consisted of: Leading a market research and study. Raising the possibilities of investment in Marketing for PDA through useful tools for decision making. In addition, the Accompaniment and management of the Digital Marketing strategies of the company through the management of its Social Networks and the design and creation of presentations for webinars providing support and accompaniment to the exclusive partners in the management of the GoTo-Webinar platform , in order to attract new customers.