Reflexiones frente al comercio informal en Perú. Los aportes desde el mercadeo
Fecha
2019-10-01Registro en:
Calderón A (2019). Reflexiones frente al comercio informal en Perú. Los aportes desde el Mercadeo. Universidad Santo Tomás. Bogotá, Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Calderón Barrera, Ángela Maritza
Institución
Resumen
In recent years in Peru it has been presented evidencing an accelerated growth of informal trade, directly and indirectly in contrast to other findings, it has not been entirely so negative for the Peruvian economy, if it is taken into account that it is an important ally as an intermediary between manufacturers and distributors, to reach the final consumer. The main purpose of this essay was to reflect on the social and economic factors associated with the rise of informal trade in the city of Lima, Peru, based on the experience lived during the international perimeter and taking into account that it is an emerging market phenomenon and visible throughout Latin America.