Generación de Nuevo Conocimiento: Artículos publicados en revistas especializadas - Electrónicos
Consumo simbólico: una perspectiva sociocultural en la comprensión del comportamiento del consumidor
Fecha
2013-11-04Registro en:
Neme, S., & Rodríguez-González, L. (2013). Consumo simbólico: una perspectiva sociocultural en la comprensión del comportamiento del consumidor. Revista Iberoamericana de Psicología: Ciencia y Tecnología, 6 (2), 27-33.
Autor
Neme Chaves, Samir Ricardo
Rodríguez González, Liliana
Institución
Resumen
This paper aims to provide additional elements in understanding consumer behavior, through the analysis of several
variables that are beyond the traditional approach from the perspectives that reflect consumption as a process guided in
a exclusively rational way. The consumer can no longer be understood as a set of static personal characteristics, needs,
motivations or attitudes that are related in the same way if you are exposed to a context of purchase and consumption;
on the contrary, the culture must be included as a relevant variable that inevitably permeates the whole process and
turns products into signs and meanings that serve as means to make sense of the social and psychological consumer. It
is therefore important to study the consumer from a sociocultural perspective that allows for the existence of different
types of consumption that are classified according to the meaning they have for those who consume culturally. Thus,
the existence of statutory consumption, conspicuous consumption, hedonic consumption and consumer identity
constitute new areas of interest for the understanding of consumption as an excuse to build social relationships, rather
than the simple satisfaction of basic needs. This is what is known as symbolic consumption.
Keywords: Symbolic consumption, statutory consumer, conspicuous consumption, hedonic consumption, consumer
identity, sociocultural.