Impacto económico por el cierre de establecimientos comerciales en Unicentro Tunja periodo 2019 - 2020
Fecha
2021-10-06Registro en:
Salamanca, D., & Quiroga, L. (2021). Impacto económico por el cierre de establecimientos comerciales en Unicentro Tunja periodo 2019 - 2020, Universidad Santo Tomás, Tunja.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Quiroga Reyes, Leonardo
Salamanca Santos, David Felipe
Institución
Resumen
This document entitled "Economic impact of the closure of commercial establishments in Unicentro Tunja period 2019-2020" analyzes the main factors that led to the closure of establishments in the Unicentro shopping center between 2019 and 2020 and the impact that these closures generated on its direct environment, taking into account owners of commercial premises, tenants, workers, administrators, clients and visitors in general of the shopping center. In the work, a series of administrative, commercial and management strategies are proposed focused on mitigating the problems detected and attracting more customers and visitors to the shopping center. Likewise, the patrimonial affectation that the owners of the commercial establishments and the city of Tunja had in the period of time studied was identified and the perception of customers and visitors of the shopping center regarding their vision of the shopping center and the problem was known. presented.