Análisis al Clúster de derivados lácteos en el departamento de Boyacá – CLACBOY- y sus oportunidades en los mercados internacionales.

Abstract

This reflection arises from the development of a business practice where the author identifies that Boyacá is the fourth department with the largest dairy production at the national level, with the participation of 6% of the daily milk production, corresponding to a capacity of 1,207,998 lt/day (MinAgriculture, 2019). The objective of this document is to analyze the opportunities of international markets for the dairy derivatives cluster of Boyacá - CLACBOY, considering for this purpose, defining the foreign and national context of the dairy derivatives sector, explaining the interrelationship between companies as an exit strategy from artisanal markets for companies in the dairy derivatives sector, and finally, mentioning the strategies for attracting domestic and foreign customers through the generation of alliances. To achieve this, an applied research was conducted, taking as a premise that the researcher carried out his business practice in the Secretariat of Development of the Government of Boyacá, which allowed him to be close to the cluster of dairy products in Boyacá -CLACBOY- to know the problems of this particular context and seek to be solved, focusing the knowledge to an area of specialization. The methodology used is descriptive and a documentary study of the systematic review of information. A review of documents obtained and where he intervened in operative tables, strategic committees, among others, will be used for the investigation with the respective processing, analysis and selection of the information obtained and collected and that enhance the reflection of the present article. In sense of this it is concluded that, according to the study, there are at least 19 opportunities in 6 different countries (United States, Mexico, Peru, Chile, Bolivia and Ecuador), where they have required, since 2012 approximately, to supply the low production of dairy and derivatives or internal by-products. This represents the convenience of seeking to enter these markets through strategies such as: fairs, business rounds, angel investors, among others that allow, firstly, to strengthen each of the basic capacities per production unit, followed by local and national growth, to finally achieve the internationalization of the companies in the cluster.