Propuesta de mejora para la fidelización de clientes del área pyme del banco davivienda
Fecha
2020-06-20Registro en:
Barriga, E. (2020). Propuesta de mejora para la fidelización de clientes del área pyme del Banco Davivienda [Trabajo de pregrado, Universidad Santo Tomás, Colombia]. Repositorio USTA
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Barriga Molano, Evelin Gissela
Institución
Resumen
This plan proposes to create a loyalty strategy for the PYME area based on the consolidation of information from these clients with their respective CIIU code, which seeks the interaction of different companies that can buy and sell their products or services through the portal. business where they will find basic company data to know and thus achieve a strategic alliance, in addition to the opportunity to have a qualification according to compliance in delivery and product quality. Customers who are part of this new strategy will be able to enjoy benefits such as discounts on their payment gateway, promotions, coupons on their purchases and also the possibility of accessing credits with preferential rates through the portal, in this way potential customers and the new ones to accompany them in the growth of their businesses and increase their income.