dc.contributor | Samper, Andrés | |
dc.creator | Pérez Guavita, Laura Camila | |
dc.date.accessioned | 2019-12-18T13:22:26Z | |
dc.date.available | 2019-12-18T13:22:26Z | |
dc.date.created | 2019-12-18T13:22:26Z | |
dc.date.issued | 2019-12-10 | |
dc.identifier | Pérez, L (2019) Plan Estratégico de Comunicaciones ONU-Habitat Colombia (trabajo de grado). Universidad Santo Tomás. Bogotá, Colombia. | |
dc.identifier | http://hdl.handle.net/11634/20465 | |
dc.identifier | reponame:Repositorio Institucional Universidad Santo Tomás | |
dc.identifier | instname:Universidad Santo Tomás | |
dc.identifier | repourl:https://repository.usta.edu.co | |
dc.description.abstract | UN-Habitat is the United Nations Human Settlements Programme, which is responsible for building a Sustainable Urban Development. Its mission is to promote the development of sustainable human settlements and provide adequate housing for all. (United Nations, 2015)
The duty of this United Nations Agency is necessary if we take into account the various challenges that cities have currently, in terms of urban development, generated by their growth and expansion, the excessive consumption of goods and services demanded mainly in Cities, so it is necessary to take actions that contribute to sustainable development (United Nations, 2015).
The financing of the Agency comes from exclusively from contributions of public and private partners, through the implementation of projects and initiatives, and despite the work of UN-Habitat is of vital importance, many public and private actors are not aware of the Agency, so it is necessary to implement an efficient communications strategy, where the Agency's communications with its strategic allies are strengthened. (UN-Habitat, 2012)
Through this work, a communications strategy will be proposed, where mechanisms to improve the presence of the HUB in social networks, identification of events of interest, where the Agency can develop as a key actor, as well as initiatives in which UN-Habitat can provide technical support, vital for the development and proper implementation of projects. | |
dc.language | spa | |
dc.publisher | Universidad Santo Tomás | |
dc.publisher | Pregrado Negocios Internacionales | |
dc.publisher | Facultad de Negocios Internacionales | |
dc.relation | 1. Naciones Unidas (s.f) ONU-Habitat Brochure. United Nations Web Site. Tomado en línea de https://www.un.org/es/events/habitatday/pdfs/ONU-HABITAT_brochure.pdf | |
dc.relation | 2. Naciones Unidas (2015) Programa de las Naciones Unidas para los Asentamientos Humanos. Tomado en línea de https://www.un.org/ruleoflaw/es/un-and-the-rule-of-law/united-nations-human-settlements-programme/ | |
dc.relation | 3. ONU-Habitat (2012) Sobre Nosotros. Portal ONU-Habitat en español. Tomado en línea de http://es.unhabitat.org/sobre-nosotros/al-alcance/ | |
dc.relation | 4. ONU-Habitat (2012) Nuestra Secretaría. Portal ONU-Habitat en español. Tomado en línea de http://es.unhabitat.org/nuestra-secretaria/ | |
dc.relation | 5. ONU-Habitat México (2019) #OctubreUrbano, Día Mundial del Hábitat y Día Mundial de las Ciudades. Tomado la línea de https://www.google.com/search?q=foros+urbanos+nacionales&oq=foros+urbanos+nacionales+&aqs=chrome..69i57j0l4.5918j0j7&sourceid=chrome&ie=UTF-8 | |
dc.relation | 6. Climate Change United Nations (2019) Cumbre Climatica de las Naciones Unidas. Tomado en línea de https://www.un.org/es/climatechange/un-climate-summit-2019.shtml | |
dc.relation | 7. Griffin, R; Ebert, R (2005) Negocios. Editorial Pearson; Ciudad de México, México | |
dc.relation | 8. Apolo, D; Murillo, H, García, G (2014) Comunicación 360: Herramientas para la gestión de comunicación interna e identidad. Editorial FCSC; Quito, Ecuador. | |
dc.relation | 9. Golden, M (2019) Marketing en Redes Sociales: Descubre los secretos de YouTube, Facebook Advertising, LinkedIn, Pinterest, Twitter e Instagram. Editorial Independiente. | |
dc.relation | 10. Organización de las Naciones Unidas para la Alimentación y la Agricultura (2006) Encuesta CAP. Para el Programa Regional Salud de los pueblos indígenas de las Américas. Panamá, 2008. Tomado en línea de https://bit.ly/31uBDOV | |
dc.rights | http://creativecommons.org/publicdomain/zero/1.0/ | |
dc.rights | Abierto (Texto Completo) | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | http://purl.org/coar/access_right/c_abf2 | |
dc.rights | CC0 1.0 Universal | |
dc.title | Plan estratégico de comunicaciones ONU-Habitat | |