Estrategias publicitarias realizadas a los programas de posgrados de la división de ciencias económicas, administrativas y contables de la Universidad Santo Tomás seccional Bucaramanga: una revisión desde el Neuromarketing.
Fecha
2020-01-24Registro en:
Roa Serrano, J.C. (2020). Estrategias publicitarias realizadas a los programas de posgrados de la División de Ciencias Económicas, Administrativas y Contables de la Universidad Santo Tomás Seccional Bucaramanga: una revisión desde el Neuromarketing. [Tesis de maestría, Universidad Santo Tomás Colombia] Repositorio Institucional
Autor
Roa Serrano, Juan Carlos
Institución
Resumen
The purpose of this study is to analyze the publicity of postgraduates of the Division of Economic, Administrative and Accounting Sciences of the Santo Tomás Bucaramanga University, in order to propose actions to improve their level of impact. First, the current situation of advertising strategies is described. Next, an analysis of the most representative literature on advertising and educational Marketing from the Neuromarketing approach is presented. Then, improvements to the advertising strategies of the programs using the Marketing Mix are suggested. Finally, some conclusions of the work carried out are presented, highlighting the importance of the proposed actions against the current situation of advertising management in academic programs.