Estrategias discursivas en redes sociales de los candidatos presidenciales durante la segunda vuelta electoral Colombia 2018
Fecha
2019-11-11Registro en:
Gallego, S., Gayón, D. & Alzate, J. (2019). Estrategias discursivas en redes sociales de los candidatos presidenciales durante la segunda vuelta electoral Colombia 2018. Universidad Santo Tomás. Bogotá, Colombia.
Autor
Gallego Galvis, Sandra Ximena
Gayón Tavera, Delsar Roberto
Alzate Ponguta, Juan Felipe
Institución
Resumen
The research asks about the practices of political communication in social networks in the second round of the presidential elections Colombia 2018. Specifically, it questions the discursive strategies on Twitter of the candidates of Colombia Humana and Centro Democrático to persuade voters to through visual and textual pieces.
The methodology is mixed because it combines the quantitative infometric and qualitative critical approaches to political discourse. The quantitative allows a descriptive statistical analysis of the two discourses and the qualitative the social uses of language during the second electoral round. This mixed work approach recognizes and compares the rhetorical strategies used in the messages of the candidates Gustavo Petro and Iván Duque