Plan Estratégico Para La Restructuración Del Área De Marketing Y Ventas De La Empresa Euro Suisse SAS
Registro en:
Ospina Chala, L. E. (2021). Plan Estratégico Para La Restructuración Del Área De Marketing Y Ventas De La Empresa Euro Suisse SAS. [Tesis Especialización, Gestión para el Desarrollo Empresarial, Universidad Santo Tomás] Repositorio Institucional USTA
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Ospina Chala, Eliana Elizabeth
Institución
Resumen
In this TPI it is intended to implement a strategic plan for the restructuring of the Marketing and Sales area of the company Euro Suisse S.A.S. located in the municipality of Gachetá Cundinamarca that is dedicated to the production, transformation, conservation and commercialization of meat and European-type meat derivatives and distributes its products in the Guavio region, (Gachetá, Ubalá, Gama, Gachalá). The city where the majority of its clients are concentrated is Bogotá, especially corporations in the Horeca sector (Hotels, restaurants and casinos). Euro Suisse produces innovative and very good quality products, but does not have a sales or marketing force that captures new clients other than corporate ones. That is why the consultancy focuses on the marketing and sales area in order to guide the company step by step in the creation of effective strategies to attract and retain customers, optimization of distribution channels, exploration of new sectors, have staff for the correct sale and delivery of the products and the proper positioning of the brand.