Documento de sistematización de experiencias: Sobre la creatividad del diseñador
Fecha
2018Registro en:
Buitrago Devia, S. (2018). Documento de sistematización de experiencias: Sobre la creatividad del diseñador
T.D.G. B93so 2018
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Buitrago Devia, Santiago
Institución
Resumen
In the advertising context, the act of creating is always crucial, it is an action that has
The main objective is to develop persuasive ideas. Creativity is the starting point that
proposes this document of systematization of experiences that was carried out in Publicis One,
which reflects the concern to determine the role and creative characteristics of the
graphic design within the advertising medium. The systematization construction was carried out at
through a visual analysis, which was applied to a set of graphic pieces developed
during the internship, in order to determine and identify the creative components and
limitations that are part of creative development and advertising in an agency.