Plan de negocios para la creación de un labial de origen natural denominado “ECOLIPSTICK” En la ciudad de Villavicencio – Meta

Abstract

The intention of this project is to generate a business plan for a lipstick product of natural origin, as well as to consider the various peculiarities that must be taken into account when preparing it, taking into account in the framework of an academic entrepreneurship work as degree option of the Environmental Engineering School of the Santo Tomás University campus Villavicencio, being the city where it will take place. That is why this document sets out a proposal for eco-sustainable entrepreneurship, which aims to provide a possible solution to the problem of cosmetic contamination generated by conventional lipsticks, based on the creation of a natural cosmeceutical lipstick product called EcoLipstick, considering an ecological understanding of the phenomenon, in addition to the scope of the same in the commercial context of the nationwide bio-commerce. Likewise, the necessary characteristics for its elaboration and commercialization are described considering the application of surveys in order to gather pertinent information about the market and the local consumption features; In addition, documentation and research of secondary information sources that guide business strategies are used, as well as the selection and transformation of the basic raw materials necessary for processing.