Estudio de factibilidad en la creación de una empresa que recicla suelas como materia prima para nuevas suelas.

Abstract

The present work exposes the creation of a business plan of a PVC, EXPANSON and TR recycling company, extracted from used soles and turned into new soles. It will be located in the city of Bogotá, under the name of RECISUELAS. The market that is intended to be covered id that of micro and small companies that produce soles and are incharge of supplying footwear production companies in Bogotá. The project is currently contextualized by providing information on the growth of the sector, based on the recycling in the world advances. In addition, a strategic plan is developed given by a current market study and its possible future fluctuations. In order to achieve an adequate decision-making in the company, the mission, vision, objectives and values were stablished, in addition to an organizational structure. For market research, a tool was used to obtain information both qualitatively and quantitatively, the surveys, which were applied to potential customers (shoe sole production companies). Likewise, a marketing plan was developed in order to present the brand in the market taking into account aspects such as loyalty, after-sales service, and added value. The technical part of the product was also described from an appropriate methodology, thus describing flows, raw materials, components, among other important factors to understand the business idea approach. It also presents the possible location of the company, the distribution of the plant and the quality policy that wants to be offer. And finally, the viability of the project was determined through a financial evaluation with the projected cash flow and the VPN and TIR indicators.