Responsabilidad social y estrategias de negociación (Terpel Colombia - empresas españolas)

Abstract

Until recently, business and the environment were totally opposed to each other. The activities of an organization (construction or industry) could not be held back by environmental concerns. This perspective has begun to change in response to growing global concerns about climate change, hence the emergence of a concept called "sustainable development" before the need to leave behind a productivist conception that leads to the crisis would pose (destruction of the ozone layer, loss of biodiversity, pollution of vital resources, etc.) the next report presents an analysis of what should be the practices and strategies to be implemented in the organisations of the 21st century, So it is in this context that the need arises to determine how a company’s efforts to safeguard the environment will represent a competitive advantage in the global market, because more and more companies are seeking recognition for being socially responsible to the environment and becoming eco-efficient.