Campañas de acción social: Impactos en el estereotipo hacía el consumidor de marihuana

Abstract

Cannabis or Marijuana is the psychoactive or psychotropic obtained from the hemp plant, currently used for recreational, medicinal or religious purposes. This psychoactive in Colombia has been approved for therapeutic use since 2016, but in national campaigns such as "Métele mind and decide" carried out by the National Government together with the office against drugs and crime, which are responsible for the prevention of drug use, have affected the social stereotype of marijuana use.