Monografia de Fortalecimiento Empresarial de la Empresa APR Aseo y Mantenimiento S.A.S.
Fecha
2021-07-07Registro en:
Urrego Figueroa, D. E., & Rincon Galindo, A. K. (2021). Monografia de Fortalecimiento Empresarial de la Empresa APR Aseo y Mantenimiento S.A.S. [Tesis de pregrado, Universidad Santo Tomás Colombia]. Repositorio institucional
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Urrego Figueroa, Duber Estiben
Andrea Katherine, Rincón Galindo
Institución
Resumen
This research aims to resolve the following concern: What adjustments should the company APR ASEO Y MANTENIMIENTO SAS make, to obtain higher income, better performance in the provision of the service, greater trust on the part of its customers and better positioning in the chain's market value of the construction sector?.
To resolve the above concern, first a theoretical-conceptual research framework is structured (built from secondary sources) on the basic elements around how to carry out a business strengthening plan? What methodological tools are adequate to carry out a strengthening? business?.
This framework is complemented by the review of some documents and cases that show references of strengthening projects similar to the one proposed. In the second instance, a methodological development is implemented that starts with the gathering of primary information from structured interviews carried out with clients and workers of the company APR ASEO Y MANTENIMIENTO SAS, semi-structured interviews with the company's general manager and with the accountant to know the financial situation of the company; all of the above, in order to know the current general state of the company and identify its main difficulties and needs.
Based on these results obtained in the information gathering process and implementing the elements proposed in the conceptual theoretical framework, business strategic matrices are structured, which are the most pertinent for the case, such as the BCG and CANVA matrix. with the purpose of showing the state of the company and being able to identify shortcomings along with structural and conjunctural strengths.
Finally, basic recommendations are proposed, as a result of the exercise of implementation and analysis of the proposed tools and methodology, which were the result of this theoretical - practical research, with a descriptive - analytical - propositional emphasis around the defined object of study, to allow the company APR ASEO Y MANTENIMIENTO SAS, the strategic take on prospective improvement.