Formulación de estrategias de marketing para el posicionamiento de la marca “Tunja Ciudad de Origen” a través de referentes internacionales de marcas territorio exitosas
Fecha
2020-05-15Registro en:
Daza Reina, C. & Martínez González, L.A. (2020).Formulación de estrategias de marketing para el posicionamiento de la marca “Tunja Ciudd dee Origen” a través de referentes internacionales de marcas territorio exitosas.Tesis de pregrado. Universidad Santo Tomás. Tunja.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Daza Reina, Camila
Martínez González, Laura Alejandra
Institución
Resumen
Through this degree project, clear, technical and timely concepts are outlined that allow the image of the “City of Origin” to be visualized, analyzed and projected towards its full tourist and business development. For these effects, strategies and tasks are established based on some examples of city brands that are and have been successful around the world and that will allow the achievement of this purpose, this will undoubtedly be highlighted not only at the local, departmental and national, but will transcend the international level for the benefit of all people in the city of Tunja.