Confianza como elemento clave para el comercio internacional
Fecha
2019-06-01Registro en:
Triana, S. (2019) Confianza como elemento clave para el comercio internacional. Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Triana Igarashi, Santiago
Institución
Resumen
This article at first develops a conceptual relationship stepped from trust as initial base, being explained step by step, in order to show what elements can facilitate the positioning and prestige of a company in the international market. The previous development it is divided into 3 parts: Contextualization of the functioning and historical framework of the international commerce, followed by the staggered development of the conceptual relation. Finally, a proposal for the implementation and strengthening of communicative and theoretical business strategies.