Confianza como elemento clave para el comercio internacional

Abstract

This article at first develops a conceptual relationship stepped from trust as initial base, being explained step by step, in order to show what elements can facilitate the positioning and prestige of a company in the international market. The previous development it is divided into 3 parts: Contextualization of the functioning and historical framework of the international commerce, followed by the staggered development of the conceptual relation. Finally, a proposal for the implementation and strengthening of communicative and theoretical business strategies.