Digitalización de una empresa: la adaptación empresarial durante la pandemia del 2020 para un futuro seguro con las herramientas digitales.

Abstract

The context of this internship occurred within the framework of the economic challenges caused by the measures that were taken against COVID. 19. The confinement of the population, with the consequent cessation of non-essential business activities, dealt a blow mainly to those companies that did not have a digital presence nor adequate strategies to compete in a digital market. For Wayna Colombia, a business consulting SME, the main challenge was to adapt to the digitized era that had been accelerated by the pandemic. All areas in Wayna worked in harmony to adapt the company to a new way of doing business and managed clients by training its staff in the trending technological tools, as well as facilitating business between clients and the public sector. In addition to the case study carried out in the Wayna company, interviews were conducted with the founder of the company, and key positions of experts in the ICT area were investigated with results and figures on digital trends before, during and after the pandemic. In general terms, the objective of this study is to explain how important the digital transformation was for Wayna Colombia in times of pandemic. The benefits of technological adaptation in a company will be argued by answering the research question: How did the Covid-19 pandemic in 2020 create opportunities for the company Wayna Colombia taking into account its digitization process