Proceso de diseño para la comunicación interna en las empresas Fundación Cardioinfantil, WSP América Latina y Sodexo.
Fecha
2021-07-21Registro en:
Rodríguez.M, Aguilar.D, Vanegas.J (2021). Proceso de diseño para la comunicación interna en las empresas Fundación Cardioinfantil, WSP América Latina y Sodexo.. [Trabajo de pregrado, Universidad Santo Tomás]. Repositorio Institucional.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Vanegas Tamayo, Juan Manuel
Rodríguez Torres, María Fernanda
Aguilar Ramírez, Daniel Antonio
Institución
Resumen
Currently, design processes are considered as creative problem solving through
through a series of steps or a sequence of activities, ranging from the initial concept
until completion. The process varies in the number of stages employed by designers; sin
However, they all start with the investigation in the first instance, which helps to define
problems and establish design criteria. The design processes consist mostly of
in activities for the resolution of a business problem.
In 2007, the Design Council conducted a study of the design processes used in the
leading global companies, where elements present in the processes that
they involve from an idea to its implementation and launch. These companies have in
common use of design, a key challenge in researching design processes in various
companies is to take into account how this process will differ according to the offer of products or services
of companies, size, shape and location, legacy. of the use of design, and its chains
supply and production systems.7
This study will analyze the design processes faced by the
interns in companies such as Fundación Cardioinfantil, WSP América Latina and Sodexo,
located in the city of Bogotá, and where the communication processes will be analyzed
corporate visual of each of the companies, identifying discrepancies and coincidences in
The models
In this way, the design processes of each of the companies will be analyzed focused on
in internal communication, in order to obtain a comparative result of the three companies,
since the design processes allow a common vocabulary. A common vocabulary for
Describing the progress and status of the design enables people to understand the context more
easily. Understanding the context allows for better feedback, which is the most
important to produce amazing and meaningful work.