Formación de Recurso Humano para la Ctel: Trabajo de grado de Maestría
Estrategias de comercialización para líneas de productos de aseo en áreas industriales y lavado en seco de vehículos de la empresa ECOSASEO S.A.S., en la ciudad de Bucaramanga
Date
2019-08-27Registration in:
Duarte, C. & Toledo, M. (2019). Estrategias de comercialización para líneas de productos de aseo en áreas industriales y lavado en seco de vehículos de la empresa ECOSASEO S.A.S., en la ciudad de Bucaramanga [Tesis de Maestría].Universidad Santo Tomás, Bucaramanga, Colombia
Author
Toledo Ariza, Meiby Alejandra
Duarte Sepúlveda, Carlos Andrés
Institutions
Abstract
The strategic positioning of ECOSASEO S.A.S. n the Bucaramanga market, it is directly related to the marketing of its products, therefore, the strategies that it implements for the development of such marketing, will be fundamental to reach its goals successfully. In order to achieve this positioning, the objective of this research is to establish marketing strategies for lines of cleaning products in industrial areas and dry cleaning of vehicles in Bucaramanga.
Through the characterization of the target market, the analysis of the current situation of ECOSASEO S.A.S and the determination of market criteria, the appropriate marketing strategies were established, executable and objective as useful administrative tools for the company to position itself in the market as a leading, productive and social agent.