Análisis de la asociatividad empresarial en la compañía Hortifruiti, en el marco de la experiencia de la v Escuela Internacional en Chapecó (Brasil)

Abstract

This degree work shows an analysis of the Business Associativity in the HORTIFRUIT company, studied from the academic experience lived in the V International School, where we participate in business activities for agroindustry organizations in Chapecó (Brazil). This study is derived from the international academic practice organized by the Faculty of Agricultural Business Administration, of the Santo Tomas University, Villavicencio, developed from September 7 to 22, 2019, Business Associativity is a mechanism by which organizations unite wills, initiatives and resources, around common objectives, in order to be more competitive in the global market. (Ceglie, 1999) Associativity is recognized as a mechanism that opens the possibility of cooperation between companies in order to achieve competitive advantages, both for themselves and for their associates, which produces greater productivity, business dynamism and market coverage.