Oportunidades de exportación de pulpa de fruta producida en Santander

Abstract

This research work seeks to analyze the different situations in the foreign market for the export of fruit pulp produced in Santander, studying the supply, demand and behavior of the productive fruit market, as well as the legal requirements and conditions that must be met for the export of this producto for the year 2019. The foregoing with a qualitative and quantitative approach based on documentary sources that allows a classification through matrices and that shows Key opportunities are evident with five countries from the American, Asian and European continents, and finally the existing potential is identified in the United States as a target market, Canada as a contingent market and the Netherlands as an alternative market.