Estudio de caso Club Droguerías Nestlé® -propuesta de innovación para el programa de fidelización en el canal droguerías

Abstract

Implementation of strategies with results measurable achieved and focused on the Incentive, follow-up and check-up for Club members Nestlé® drugstores, focused on the design of procedure and improvements that contributed to increase in drug addicts enrolled in the loyalty and graduates of the diploma in management business. The results obtained were motivated from the analysis and improvement of the program of loyalty in the drugstore channel applying innovation techniques.