bachelor thesis
Investigación en la gestión administrativa de Stetic Glam
Autor
Vanegas Camero, Valentina
Institución
Resumen
The administrative practice has as object of study the company Stetic Glam, an aesthetic unit that has been in the market for 23 years. The present describes its organizational culture and the activities that it performs within the administrative process. Through several data collection instruments and the development of different matrixes, is carried out an objective, detailed and clear diagnosis of these two components in order to identify the problems that the organization is presenting.
Once each matrix was analyzed with its results, it was defined that the problem is in the first component of the administrative process and is the lack of strategic planning. Through the fishbone diagram the causes of the problem were represented and with the matrix of means and ends the goals were established. With all this information it was created a solution proposal that seeks to define the organizational culture of Stetic Glam and to develop a planning model so that there is rationality in the in advanced decision making.
To implement this proposed solution, the company must invest 880,000 (COP) that will be reflected in a strong organizational culture, better management and customer satisfaction, greater productivity, profitability and competitiveness. Of course, the company must constantly work on the continuous improvement of the administrative process since this is an infinite cycle and must look for alternative solutions to eliminate or reduce the problems in each of its components.