bachelor thesis
La comunicación - educación en el análisis de los productos comunicativos de la unidad coordinadora de prevención integral
Fecha
2013-02-02Registro en:
instname:Universidad Santo Tomás
Autor
Acevedo González, Jhonattan
Acosta Velandia, Claudia Marcela
Galindo González, Yeimy Alejandra
Institución
Resumen
This research analyzes the products presented in the campaigns “Y Tú… ¿Cómo la pasas rico?” y “Rumba Sana y Adrenalina Pura”, from Critical Discourse Analysis of Fairclough, linking it with the field of Communication-Education , taking into account the Integral Prevention and policy framing these campaigns. The methodology developed was the implementation of workshops with two focus groups, two focal interviews, two interviews with members of the UCPI and finally made matrices from language functions with Jakobson, R and iconic code with Carreto, A; I which allowed us to generate a series of recommendations to those (as) who want to make Communicative-Educational products from the Integral Prevention.