info:eu-repo/semantics/bachelorThesis
Plan de trade marketing para incrementar la rotación y ventas de la marca "pasión” de Crem helado
Autor
Gil Soriano, Ángel Milena
Pinzón Palacios, John Michael
Heredia Garzón, Charith Stefania
Institución
Resumen
This research project was carried out at the points of sale in the Villa Adriana sector of the municipality of Funza, where they have an exhibition of frozen products, including the Paleta Pasión- Product under study, which belongs to the company MEALS of Colombia of the Crem Ice cream brand.