info:eu-repo/semantics/workingPaper
Plan de marketing empresa Autoinvercol
Autor
Osorio rodriguez, cesar augusto
loaiza loaiza, yuli andrea
Aguilar, Ingrid lorena
Institución
Resumen
This research project seeks to resolve Issues of how and what should be the marketing strategies
proposed by the research team, under the central premise of the company intervened,
Autoinvercol S.A, Company preventive and corrective maintenance vehicles, Presents significant
obstacles about development of initiatives of strategic and operational marketing and therefore a
reduction in the efficiency of the company as well as on the profitability, The present work seeks
to identify a glimpse of a solution to the problems of connection with customers and in addition
to frame the proposal for improvement around the academic and creative processes, from
approach the problem of research from different perspectives, Identifying which are the relevant
communication channels to achieve the aim of bringing the organization to the real needs of
customers, understanding that the proposal for improving follow-up actions, capture, control,
customer loyalty, and prospecting for present and future needs of the target market for the
company.