info:eu-repo/semantics/bachelorThesis
Estrategias de marketing digital para la empresa Mercatex S.A.S
Autor
Lopez Tobar, Alberth Steban
Linares Beltran, Dairo Hernan
Gonzalez Cruz, Lina Maria
Institución
Resumen
The present project is carried out with the purpose of designing digital marketing strategies for
the positioning of the company Mercatex SAS of enterprise endowment achieving a greater
recognition and ease of purchase for the client. From this proposal we want to obtain an
improvement in the communication actions with which Mercatex counts, creating with this a
competitive advantage.