info:eu-repo/semantics/masterThesis
Plan de mercadeo para la empresa servicio electroneumático.
Fecha
2020-01-01Autor
Escobar, Andrés Felipe
Combariza Gallego, Paola Andrea
Institución
Resumen
This paper presents the development of a marketing plan for the company Servicio Electroneumatico. Based on the concepts of authors such as Porter, Dolan, among others, develops a methodology that begins with a situational analysis of the organization, the market around the company and the competitors. followed by the application of a SWOT matrix that shows what the company needs to do to increase sales and visibility,
With these inputs determining its relevant market, the elaboration of the business model and marketing mix to reach their corporate objective, in other hand digital marketing it's one of the steps that the company needs to do to increase visibility and start one kind of relationships with clients. Finally, it's exposes a projection of sales that will allow to evaluate the result of its decision.
Materias
Ítems relacionados
Mostrando ítems relacionados por Título, autor o materia.
-
Marketing sensorial y sus tendencias
Suárez Morales, Lina María -
El marketing de experiencias en el mercado gastronómico : análisis de la diferenciación de mercado a través del uso de herramientas de marketing orientadas a la experiencia de consumo en Starbucks Coffee Company y Hard Rock Cafe
Dvoskin, Roberto (Universidad de San Andrés. Escuela de Administración y Negocios, 2015-09)En el presente trabajo de graduación, se propuso investigar las herramientas del marketing de experiencias dentro del mercado gastronómico. Se toma como referentes dos compañías de renombre internacional: Starbucks Coffee ...