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Diagnóstico de comunicación y presentación del plan de intervención en la unidad de marketing y estrategias del BBVA Colombia
Fecha
2016-04-28Autor
Ramírez Bueno, Diana Milena
Institución
Resumen
People are increasingly surrounded by a world that continually moves between offer and demand, become a world market and a market that bombards people to their target audiences with new offers, new products and profits. This large amount of competition in the market means that the customer is increasingly demanding and their needs are ever increasing. As there is competition, organizations are forced to customer loyalty and retention through programs that seek to achieve a stable and lasting relationship with end users of products. In this way, service quality and customer satisfaction.