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Investigación de mercados al canal droguerías en las zonas de influencia de Dromayor Pereira S.A.S
Fecha
2014-07-21Autor
Muñoz Giraldo, Ana Cristina
Institución
Resumen
The main purpose of this project is to define the profile of the drugstores impacted by
Dromayor Pereira, with the aim of showing which have been the main features or
characteristics that have changed within the studied segment. In order to accomplish this,we’ve made a market research using the survey methodology in order to deepen in topics as drugstore growth, changes in the buy and sale preferences of the stores, distributors recall (top of mind), and the perception of variables as price and profitability