Proceso de apoyo al fortalecimiento y reconocimiento de la imagen de Coodesuris ante sus públicos externos

dc.creatorDíez Vargas, Jessica
dc.date.accessioned2022-09-26T18:14:47Z
dc.date.available2022-09-26T18:14:47Z
dc.date.issued2016-08-22
dc.identifierCDPCSP230
dc.identifierhttp://hdl.handle.net/10785/3886
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3566152
dc.description.abstractThis work is the development of the professional practice of external communication for the Cooperativa de Entidades de Salud de Risaralda in the first half of 2010, from surveys in each of the partners. From the results we made a strategic communication plan targeted at external audiences Coodesuris, taking as central in this project external publics (stakeholders), corporate image and social responsibility of the Cooperative. Finally, we present the respective strategies with tactics to implement and enable the plan, thus contributing to the mission of the Cooperative.
dc.languageEspañol
dc.publisherUniversidad Católica de Pereira
dc.relationPractica empresarial;CDPCSP230
dc.rightshttp://creativecommons.org/licenses/by-nc/3.0/us/
dc.rightsAttribution-NonCommercial 3.0 United States
dc.subjectComunicación Externa
dc.subjectImagen Corporativa
dc.subjectPúblicos
dc.subjectResponsabilidad Social
dc.subjectExternal Communication
dc.subjectCorporate Image
dc.subjectExternal Audiences
dc.subjectSocial Responsibility
dc.titleProceso de apoyo al fortalecimiento y reconocimiento de la imagen de Coodesuris ante sus públicos externos
dc.typeOther


Este ítem pertenece a la siguiente institución