Descripción de la experiencia en eventos de responsabilidad social empresarial de RCN entretenimiento, en alianza con la Fundación Solidaridad por Colombia, Liga Colombiana contra el cáncer y Concurso nacional de cuento

Abstract

This work focuses on this particular point of interaction between media and 3 non-profi foundation, based on the idea of highlighting the work with RCN TV that meets through her work unit RCN Entertainment, in now generated a series of events of social responsibility of the hand with NGOs, which impact the Colombian community. The development of this work, some to describe how these events occur, in what areas, for which audiences and for what purpose does this media also try to investigate how the foundations with which to work RCN joins in these events, find a support or see the possibility of reaching more people with his message. This report is made to systematize the experience with RCN Entertainment and NGOs which are involved in this case explicit Colombia Solidarity Foundation, Colombian League Against Cancer and National Short Story Competition. Entities that fight hand in hand with the media by integrating Incorporate, presentation and cultural meanings to ordinary people, in which radio, newspaper, magazine, cinema and television are central. For this reason, this report builds on documents that support each of the events that are taken as examples for the construction of this work, focusing on public health, education and culture. To illustrate this process of organization and execution of each, will set out the time that the channel has been involved in each of them and asks to what extent has left a positive mark or not, these alliances.