masterThesis
Inclusión financiera a través de microseguros en Colombia
Fecha
2019Registro en:
658.155 E746
Autor
Escobar Villegas, María Susana
Institución
Resumen
This work aims to analyze the penetration of microinsurance in emerging economies and transfer the findings to the particular Colombian case. Special emphasis will be placed on the factors that make the business financially viable, and the motivators and channels that would make people acquire microinsurance. This financial inclusion solution seeks to have a real impact on people's lives through the use of microinsurance in the ignored strata for this industry. Fintech concepts will also be incorporated, proposing alternatives and tools that make it possible to reduce costs and to increase the consumption of microinsurance according to business models developed in countries with similar characteristics to those of Colombia.