masterThesis
Análisis de la experiencia de usuario en el portal web CereArt
Fecha
2018Autor
Moreno Palacio, Verónica
Institución
Resumen
The objective of this work arises from the unawareness and lack of maturity that exists in e-commerce in Colombia -- It Aims to find out how is the user experience that users face regarding usability and information architecture when buying through the e-commerce site www.cereart.com -- This work first reviews the Colombian current situation regarding e-commerce and the important terms and concepts that are relevant for this investigation -- The methodology used for the development of this research combines qualitative and quantitative methods with the usage of tools such as eye tracking, heuristics and a focus group -- Among the main findings of this study, we find that the more affinity there is with the brand, the usability flaws are mitigated a bit in the user's view -- In addition to this, specific criteria are mentioned to improve the usability y and information architecture of the website and optimize the shopping experience