masterThesis
Modelo de negocio financieramente viable para el proyecto de emprendimiento “Wannabe Me” mediante la metodología Canvas
Fecha
2018Registro en:
658.11 N677
Autor
Nieto Leguizamón, Angelic Lorena
Institución
Resumen
The present research work structures a business model for the Wannabe Me project, using the Canvas method proposed by Osterwalder and Pigneur (2011), in which, a value proposal is established allowing it to be sustainable over time; likewise, the financial analysis is carried out, in order to evaluate the viability of the business idea -- This investigation has been qualitative and descriptive, and it has been developed through a market investigation with the purpose of obtaining relevant information on preferences of consumption and costumers purchase and end users -- Based on the obtained results, the canvas of the value proposal is generated with the definition itself, “the canvas” the business model and the analysis of the financial viability for the project and for the shareholder by VPN and TIR