Informe de la consultoría prestada a la empresa Alma Julia Accesorios

Abstract

This document contains the consultancy report work carried out by the author for the degree requirement in the Master of Administration (MBA) from EAFIT University. A strategy consultancy was realized for the company Alma Julia Accesorios in which the methodology for the formulation of the strategic process in Colombian SMEs (EstraPyme) was used, developed by the students Susana Álvarez Delgado and Santiago Zapata Correa in 2019 as work degree to obtain a master's degree in Administration (MBA) at EAFIT University (Álvarez Delgado and Zapata Correa, 2019), under the direction of Professor Luz María Rivas Montoya. According to the EstraPyme methodology, six phases were worked: explore, know, analyze, integrate, facilitate and consolidate (Álvarez Delgado and Zapata Correa, 2019).