masterThesis
Inclusión de un nuevo competidor de café Premium en el departamento del Valle del Cauca
Fecha
2017Autor
Barrera Narváez, Fredy
Astudillo Berrío, Víctor Alfonso
Institución
Resumen
The Colombian economy is made up of a large number of PYMES, that consolidate the market, which make a significant contribution to the economic growth of the country, and are an important source of development for microentrepreneurs in Colombia -- This research will analyze elements related to the implementation of a new brand of premium coffee in Valle del Cauca and its financial performance, to achieve this goal the strategies of Juan Valdez, who is the largest competitor in supermarkets Of chain of the municipality of Santiago de Cali - Valle del Cauca -- The feasibility of placing a new offeror with lower and competitive prices was also evaluated, taking into account the stability of the market, allowing the client to have a greater range of possibilities when choosing the best option -- To ensure the quality of the product, the production of the Coffee will be monitored -- Finally to make the best decision was taken into account the study of different types of coffee and a survey applied to a large group of people, whose results were validated statistically -- Likewise, a financial evaluation of the project was carried out, allowing the appropriate conclusions to be drawn