Gestión de oportunidades a partir de la gestión de riesgos – caso de estudio Compañía de Galletas Noel

Abstract

The objective of this research proposes to provide a characterization of the status of opportunity management in one of the largest food-producing companies in the country. The aim was to understand certain important criteria proposed by the literature on opportunities issues, such as integrated management of opportunities, understanding the concept of opportunity based on risk and the mode of treatment that should be applied to the opportunities found. This research is qualitative and exploratory in nature. In the theoretical framework, a documentary review was made on the way opportunities are managed at a global level, on how the subject is managed locally and on how the case study company has adapted the opportunity model to its activities. The collection of information in the field was carried out through a semi-structured interview, where eight leaders of the management systems answered a series of questions which generated results that showed the level of maturity of the company in both risk management as of opportunities. In addition, these results acted as foundations for the company in the elaboration of a development plan for opportunities management based on the creation of teaching modules that will make it possible to attack the shortcomings found.