Site selection research for internationalizing EAFIT continuing education in Central America and the Caribbean

Abstract

This paper seeks to select a new market for EAFIT continuing education to start a new internationalization effort, based on the exploration of 5 different countries from Central America and the Caribbean -- It analyzes four dimensions of each country, demographics, economics, political and sociocultural -- Once selected, a recommendation of a possible entry strategy that minimizes the risk of a failure is done