masterThesis
Procesos de transformación digital para la gestión operativa de una pyme prestadora de servicios de salud
Fecha
2021Registro en:
658.403 P649
Autor
Pineda Posada, Daniela
Institución
Resumen
Based on the study of the digital transformation ecosystem, the purpose of this research is to define the digital transformation processes for a health services pyme, the benefits, objectives, importance, gaps, risks and challenges focused on the Colombian business context that in the majority is made up of pymes. The above contrasted with the information collected from the health services pyme under study, allowing to make a diagnosis, recommendations and a critical path that allows the development of a digital transformation framework in the short, medium, and long term.
The research approach is qualitative, and it is developed through in-depth individual interviews and secondary information analysis for the identification and definition of the search items.