Diseño del servicio en el negocio de las fintech : PaoPresta

dc.contributorGiraldo Hernández, Gina María
dc.contributorCadavid López, Ángela María
dc.creatorBetancourt Villamil, Paola Andrea
dc.creatorCárdenas González, Yeffer Alberto
dc.date.accessioned2021-08-12T23:13:38Z
dc.date.accessioned2022-09-23T20:28:02Z
dc.date.available2021-08-12T23:13:38Z
dc.date.available2022-09-23T20:28:02Z
dc.date.created2021-08-12T23:13:38Z
dc.date.issued2021
dc.identifierhttp://hdl.handle.net/10784/30102
dc.identifier658.15 B562
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3514383
dc.description.abstractFinancial services have changed over the world. Currently, there are more companies that provide financial services through technological tools, without being a bank, which are known as fintech. PaoPresta is a Colombian fintech that lends up to 300.000 COP for a maximum 30 days. Nowadays, it has 46 VIP clients. Due to the knowledge of these VIP clients, a better market segmentation is sought. At the same time, through the Service Design, the retention of these clients is expected, and offering an optimal experience for users, will allow to consolidate a unique value proposition in the fintech market.
dc.languagespa
dc.publisherUniversidad EAFIT
dc.publisherMaestría en Administración - MBA
dc.publisherEscuela de Administración. Departamento de Organización y Gerencia
dc.publisherMedellín
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAcceso abierto
dc.rightsTodos los derechos reservados
dc.subjectFintech
dc.subjectDiseño de servicio
dc.subjectMapa de viaje del cliente
dc.subjectBanca digital
dc.subjectUsuario
dc.titleDiseño del servicio en el negocio de las fintech : PaoPresta
dc.typemasterThesis
dc.typeinfo:eu-repo/semantics/masterThesis
dc.typeinfo:eu-repo/semantics/publishedVersion


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